Making AI Work For You.

At White Pebbles Consulting, our aim is to make AI and data genuinely accessible to small and medium-sized businesses, helping them unlock real value through practical, step-by-step solutions. We believe that digital transformation shouldn’t be overwhelming or reserved for large enterprises—with the right guidance, tools, and training, any business can harness the power of AI to save time, make smarter decisions, and grow sustainably. Our vision is to become the trusted AI partner for SMEs, empowering them to navigate their AI journey with confidence, clarity, and control.

White Pebbles was founded by Sofia Simaria, a seasoned consultant with over 20 years of experience in data science, analytics, and AI strategy, including leadership roles in global SaaS companies, Big Four consulting, and academia. Now, she's bringing that deep expertise to the SME world—combining strategic insight with hands-on support to demystify AI and deliver real business outcomes. From AI roadmaps and automation to training and implementation, she’s passionate about equipping business owners and teams with the knowledge and tools they need to thrive in an AI-driven world.