Ed

At Ed, we honor the legacy of Ed "Big Daddy" Roth a true icon in the world of hot rodding and one of the pioneers of Kustom Kulture. Renowned for his groundbreaking custom car designs and unforgettable characters, Big Daddy Roth left an indelible mark on automotive and pop culture alike. His most famous creation, Rat Fink, has become a symbol of individuality and rebellion, capturing the spirit of an entire movement.

Whether you're a lifelong fan or discovering his legacy for the first time, our store offers a wide selection of officially licensed Rat Fink and Big Daddy Roth merchandise. Explore our collection and take a piece of hot rod history home with you.