At White Pine Eyecare, we're more than just an optometry office-- we're your neighbors, dedicated to providing personalized eye care to our community. Led by Dr. Matthew Black, a lifelong West Michigan resident, our practice combines hometown warmth with professional expertise and the best eyewear in the Midwest. 

Dr. Black earned his Doctor of Optometry degree from the Michigan College of Optometry at Ferris State University. His passion for patient care and world class eyewear are the cornerstones of our practice. Whether you're here for a routine eye exam, contact lens fitting, or exploring our curated selection of eyewear, we strive to make your experience comfortable and comprehensive. 

We believe in building lasting relationships with our patients, ensuring that you and your family receive the highest quality eye care tailored to your individual needs.