Buckle is a leading specialty retailer with a legacy of more than 50 years, focused on delivering a personalized and high-quality shopping experience. From its humble beginnings as a single store in downtown Kearney, Nebraska, the company has grown to over 440 locations across 42 states. This growth has been driven by a commitment to excellence, innovation, and a people-first approach that values both customer satisfaction and employee development.

The company’s evolution is deeply rooted in its heritage, beginning with founder Dan Hirschfeld’s early experience in retail. Since the opening of The Brass Buckle in 1970, Buckle has established itself as a destination for denim and on-trend fashion. Major milestones, such as its public listing, launch of private labels, and over $1.3 billion in annual sales, reflect its consistent success and dedication to providing a seamless, guest-focused shopping experience across all channels.